March 16, 2022

When you’re up against the competition for an interview, one of the best ways to set yourself apart is to show the value you can offer an employer. After all, your potential employer wants to know how you can help the company, proving you’re the best candidate to bring on board. You want to paint a clear picture of what you can do, making it easy to envision you working there—and also making the decision easy when it comes time to hire!

Ways to show your value to a potential employer

To capture attention, it’s all about the details you include in your cover letter and resume. You can then internalize these details and be prepared to discuss them during your job interview. Here’s how to get started.

  • Review the job description. You’ll want to understand the roles and responsibilities of the job, plus pull out keywords and phrases you can include in your resume. You want to speak the same language as the employer to show you’re on the same page, and thorough review is the first place to start.
  • Match your past experience with what they’re looking for. You can help a potential employer understand how well you’re qualified by doing the work for them. What experience in your work history is exactly what they’re looking for? Highlight these specific skills and experience in your objective/overview statement, within your work history (if you’re formatting a chronological resume), or within your skills section (if you’re formatting a functional resume).
  • Include keywords where they make sense. Each company speaks a slightly different language when it comes to industry terms. They’ll be looking for phrasing they’re familiar with, so include keywords from the job description as they make sense in your resume, and as they apply to your knowledge, skills and experience.
  • Describe your accomplishments. What have you achieved in your past work experiences, and what are you most proud of? Were you able to reduce spending, increase sales, care for a large number of clients, customer or patients, improve open rates, or something else? Include your specific accomplishments within your past work history.
  • Quantify with numbers where you can. Numbers are a universal language that’s easy for everyone to understand. So, when you can show numbers (dollars, quantities, rates, etc.), use them!

Don’t forget your cover letter

This shouldn’t have all the same info as your resume, but it’s a great place to introduce yourself, why you’re unique and why you’re passionate about your career path—all things that are valuable to a potential employer looking for a top worker.

Need guidance?


Your recruiter can help you! And if you need a recruiter, try Inter-Connect! Contact us today to learn more.

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