June 29, 2017
Practically every company uses social media as part of its hiring process. If you aren’t using your social media accounts when you’re looking for work you could be missing out on significant opportunities. Some of the popular social media apps that tend to be used for informal social interaction have great built-in job-hunting opportunities that are often overlooked.
Facebook has a unique appeal for job hunters: the unlimited number of career-specific groups you can join, providing the latest information on companies – including their recruitment campaigns. Belonging to Facebook groups and other networking organizations can help generate leads. Once you make a connection, don’t send a resume. Instead, refer potential recruiters to your LinkedIn profile.
One of Twitter’s best features is that you don’t need to send a connection request. You can search and follow as many influencers and industry advisors as you like. By paying attention to their tweets or calls to action, you can get a jump on potential job opportunities. Re-Tweeting interesting posts from top Twitter accounts in your industry can help you build an online community of professionals with similar interest. And that gets your name out there letting influencers know you’re a team player.
Portfolios and Personal Websites
A portfolio of your professional accomplishments or a personal blog or website is another ideal self-promotion tool. They help to build your online presence and compliment your ever-evolving resume.
You might think image-based apps – such as Instagram, Pinterest, Snapchat, YouTube or Vine – won’t help you land a job, but don’t count them out. They’re another tool in your job-hunting toolkit. Because they allow users to create strong visuals – including video resumes, demos, tutorials they help get your talent out there.
Always link to additional information – such as your online resume, website, blog, twitter or other social media account – for maximum benefit.
For best results, give all your social media accounts a unified look – or brand – to help you stand out from the crowd. And don’t forget to stay active on your accounts. Having social media accounts that aren’t updated often can have the exact opposite effect you want. Instead of placing yourself in a position of authority, you’ll diminish your brand. Consider using automated tools, such as Hootsuite or Buffer, to automate your updates. It will help you stay on top of your industry.
If you’re looking for a new job, reach out to the specialized recruiters at Inter-Connect Employment Services – your next great adventure is just a click away.